Adidas has been getting quite a bit of attention with their global employer brand strategy. One reason why? They are doing an amazing job telling their story through video. A visit to their YouTube channel provides plenty of content, but I personally love the series of super short videos highlighting individual contributors from the global organization in alignment with their employee value proposition.
In just 15 seconds and one line of dialogue, adidas creates an emotional connection, provides a taste of what adidas is all about and leaves us wanting more. I don’t know about you, but I’m definitely sold on the adidas group employer brand. Check it out.